Less Distraction.

More Life.


The key to take control over your smartphone.


Why a physical key?

Break Habit loop

By making your distracting apps further than just a click away, you break your unconscious habit loops. 

Physical barrier

With the addition of a physical key, we give you the option to create the barrier to distraction yourself: you can decide where to store the Unpluq key when you want to focus.

Conscious choice

By making the decision to access distracting apps a physical action, it becomes a conscious choice.

Stay up-to-date about the development of Unpluq for iPhone

Why we do what we do

Transform your Android phone into a distraction-free device.


Unpluq helps you to regain control over your smartphone usage. It enables you to focus on the meaningful things in life, by giving you the power to decide when to remove distracting apps.

Unpluq Launcher

The Unpluq launcher will switch between Focus mode and the Normal mode based on whether the Unpluq key is plugged in or out.

Unpluq Key

The Unpluq key gives you access to your distracting apps. You can keep it on your keychain or leave it at home – your choice.

Focus Mode

No distracting apps & notifications

Normal Mode

Access to all your apps & notifications

Unpluq users use their smartphone 25% less on average.

Average daily phone usage

Average daily phone usage with Unpluq

Gives you


over your smartphone usage


for the meaningful things in life


without digital distractions

What our users say


“Unpluq helped me sleep better, as. I couldn’t watch youtube video’s before I went to bed”


“Through using Unpluq I use my phone more consciously and in a more useful way, it also gave me more free time.”


“Usually I scroll on my phone in the morning, but now I read a book.”


“I wanted to reduce my phone usage, Unpluq helped me with that! It helps me to do what I want to do.”


“Unpluq saves me 2 hours of wasted time a day, I used to spent hours dwelling on social media…”

How it works

You choose which apps distract you. By detaching the Unpluq key from your phone, the launcher switches to Focus mode. In Focus mode, only non-distracting apps of your choice will be available and notifications of distracting apps will be blocked. Yet when you make the conscious decision to plug the Unpluq key back in, you will have the functionality of your entire phone, and your missed notifications will be shown to you.

Our vision

At Unpluq, we believe you should control technology, instead of technology controlling you.

Smartphone Research

Smartphones can have quite a negative impact on our wellbeing, sleep and focus. We gathered a selection of research into their impact for you.

Smartphone & minimalist phone in one

Unpluq is the combination of buying a minimalist phone, combined with all the useful functionality your smartphone has to offer. No need to buy a minimalist phone, just transform your phone into one!

You decide when you use all functionality of your phone, or when you transform it into a useful, distraction-free device.

Learn something new instead of mindless scrolling

It takes 20 hours to become reasonably good at something. We scroll an average of 60 hours per month. Plenty of time to learn something new!

Welcome to the Unpluq Blog!

We will start blogging here soon!


As many of you might be aware, this book is written by one of the founders of Unpluq, and it’s promoted by Unpluq. This book is not meant as a promotion for the product, nor is it meant for people who own a product (although it will help you when you own a product). You could see it as an extension to the Unpluq key. The book can be used completely without the product. If you do not own a product, and are not planning to get one, the book can still help you find more meaning in life and achieve your goals and potential. The book is meant to help you get more meaning out of life.

The book came into being while working on Unpluq. For those who are unaware, Unpluq is a device to help people regain control over their smartphones, so they have more time to spend on meaningful things. The obvious question that came up during the product development, was what meaningful things are. We’re giving people so much extra time. But will that extra time be spent on things that have meaning to them? Or will it be spent on other things that don’t add to meaning in their lives? In other words, will the one distraction be replaced by the other? These questions, when answered correctly, can have a big impact on people’s lives. And that’s exactly the reason I started writing about this topic. 

I would strongly suggest you to not take anything from this book as ultimate truths. Rather, try to treat it as something you will empirically confirm or disprove. Nothing in this book is meant to be simply believed. I am a strong opponent of anything that creates dogma. Creating strict do’s and don’ts from the methods from the book will therefore – in my opinion – only create the opposite effect of what this book is trying to achieve. Rather, try to test the concepts and ideas out yourself. Some might work well for you, some concepts might be confirmed or disproven, and some concepts might turn out to be plainly not working for you. There is only one way to know what works for you, and what doesn’t. Meaning is subjective, and the techniques and concepts that help you find it will be as well. I’m very open to new insights and ideas in this area. If you found tools and techniques that helped you discover more meaning in life, please share them with me. This will ensure that the book will become more complete, as more people have worked on it and have provided different handles to achieve the same effect.



A guide to live a more meaningful life in the 21st century.

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